My first job out of college was in full-time ministry. My job required all of my financial income to be raised through "support." This means it was part of my job to raise my financial income through meeting with families and friends to ask them to donate to my ministry. Before that I raised support for one state-side summer trip and two international trips for extended periods of time.
Today, I work in corporate business sales. My customers include six of the top Fortune 50 companies. Some aspects of ministry are the exact opposite of business. Others are more similar. Funding your ministry is one that overlaps well with business. Some of the best business people I've ever met aren't in sales, they're in support raising. Why? Not because they are hoaxy salespersons, but because they are faithful to the vision of ministry and incredible at communicating it to others.
Over the last 5 years, I've learned 7 business principles that can help in support raising.
For more advice in support raising, consider reading chapter 9 of Hold Fast or the following great resources: